Nonprofit Organization
Peer-to-Peer Resource Guide

For Engaging Peer-to-Peer Fundraisers
(For the Giving Challenge)

Watch our Peer-to-Peer Training Video

What is a Peer-to-Peer Fundraiser?

A Peer-to-Peer (P2P) Fundraiser (or Fundraising Champion - the terms are use interchangeably throughout the Giving Challenge and by GiveGab) rallies around your nonprofit organization/cause to fundraise on your behalf.

  • P2P Fundraisers create their own fundraising page for the Giving Challenge as a spin off of your main Giving Challenge profile.
  • P2P Fundraisers will share that page within their network to expand the reach of your organization and bring in new donors.
  • P2P Fundraisers are individuals who are passionate about the work your organizations does, and use their voice to make a difference!

Who are Your Potential Fundraising Champions?

Even if your board members aren’t required to make a contribution to serve your cause, they should never turn down an opportunity to support your mission and fundraise on your behalf. Acting as a 2022 Giving Challenge P2P Fundraiser, your board members can rally around your mission and collect donations as an ambassador and ally for your cause.

Your volunteers regularly dedicate their time to your organization. These supporters are tightly associated with your work and have a passion for your cause. Encourage your volunteers to get involved at a higher level by fundraising on your behalf for the 2022 Giving Challenge.

Dedicated Supporters

Your dedicated supporters are those who have been there for your organization through it all! Their dedication to your cause is what makes them perfect P2P Fundraisers for your 2022 Giving Challenge campaign.

Lower Capacity Donors

Donors who have contributed to your organization in the past are a key group to consider when recruiting your 2022 Giving Challenge P2P Fundraisers. Your lower capacity donors may not have the resources to give as much as they would like, but their involvement doesn’t have to be limited to monetary contributions.

Major Donors

Major donors obviously have a great passion for your work. If they want to go beyond making substantial monetary gifts to your organization, you can also encourage them to sign up as a 2022 Giving Challenge P2P Fundraiser and reach out to their own social circles.

Staff Members

Your staff is deeply connected to your organization, as they devote themselves to furthering your mission everyday. Capitalize on their dedication to your cause by enlisting them as 2022 Giving Challenge P2P fundraisers!

Your friends and family know how important your work is and want to see you succeed. Ask your personal network to help you and your organization by getting involved as a 2022 Giving Challenge P2P Fundraiser. They may not be personally connected to your organization, but they are to you, so they’ll be more than willing to raise money on your behalf!

How Does it Work?

Step 1: Go to your Admin Dashboard through your GiveGab Account

If your home page is not your Admin Dashboard, click on the drop down box at the bottom of the screen next to Viewing Dashboard For to view a list of organizations that you are an administrator for. Click on the name of your organization you’d like to access.

Step 2: Navigate to your 2022 Giving Challenge Admin Dashboard

Once logged in, click the Giving Days tab on the left of your Admin Dashboard to navigate to your 2022 Giving Challenge Dashboard.

  • Once logged in, click on the Giving Days tab on the far left of your dashboard
  • From your Giving Days admin dashboard, select the Giving Challenge with the 2022 date (should be the top option if multiple are listed) 


Step 3: Add Peer-to-Peer Fundraisers to your 2022 Giving Challenge Dashboard

From your 2022 Giving Challenge Dashboard, expand the tab that says Add Fundraisers to recruit P2P Fundraisers for your cause. Click the "Add Fundraisers" button to start inviting them. You can also upload your P2P Fundraisers en masse via CSV by clicking the "Upload Fundraisers" button. Check out this support article for step-by-step instructions on uploading your P2P Fundraisers as a CSV.

  • Once in the 2022 Giving Challenge admin dashboard, go to the Profile Setup tab and expand the fifth section that says Add Fundraisers to recruit P2P Fundraisers for your 2022 Giving Challenge campaign. 
  • Click the Add Fundraisers button to start inviting your Giving Challenge P2P Fundraisers. You also have the option to upload a list of supporters via the Upload Fundraisers button.  Check out this support article for step-by-step instructions on uploading your P2P Fundraisers as a CSV.
  • Once you've added all of your fundraisers, click the Next: Compose Your Message button.


Step 4: Compose Your Message & Send Your Invitation

You'll be able to compose a custom message that your Giving Challenge Fundraisers will receive in their invitation email. You can customize the email subject and message before sending it off to your supporters. Once your message is ready, click the "Send" button.

  • After clicking the Next: Compose Your Message button, you'll be prompted to compose a custom subject and message that your Giving Challenge P2P Fundraiser will receive in their invitation email. 
  • Once your message is ready to send, click the Send button. The invitation email will be sent to your P2P fundraisers from GiveGab's email: notifications@GiveGab.com.

This invitation email will also include: 

  • The link to their 2022 Giving Challenge fundraising dashboard (where they will customize their own individual 2022 Giving Challenge fundraising page)
  • The custom URL for their 2022 Giving Challenge fundraising page (so they can easily share their fundraising page within their network)
  • A link to the 2022 Giving Challenge Peer-to-Peer Fundraiser Toolkit and support articles (for instructions, tips and tricks)



  • View and manage your 2022 Giving Challenge P2P Fundraisers from the Add Fundraisers tab of your 2022 Giving Challenge Dashboard. 
  • You may click Message All button to send a message to all of your current 2022 Giving Challenge P2P Fundraisers.

Step 5: Allow Giving Challenge Peer-to-Peer Fundraisers to sign-up without an invitation from you

  • Your supporters can also start fundraising for the Giving Challenge (without being recruited by you) by clicking the Fundraise button on your 2022 Giving Challenge profile.

These P2P Fundraisers will be provided with:

  • The link to their custom 2022 Giving Challenge fundraising dashboard (where they will customize their individual fundraising page)
  • The custom URL for their 2022 Giving Challenge fundraising page (so they can share their fundraising page within their network)
  • The link to the 2022 Giving Challenge Peer-to-Peer Toolkit and support articles (for instructions, tips and tricks)

 

  • If your organization prefers not to allow 2022 Giving Challenge P2P Fundraisers to sign up on their own, you may de-select the box Allow Fundraisers to Sign up (located under the Add Fundraiser section in your admin dashboard for the 2022 Giving Challenge).
  • De-selecting this box will remove the Fundraise button from your 2022 Giving Challenge profile page.

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    Step 6: Follow up, support and thank your Peer-to-Peer Fundraisers

    Treat your 2022 Giving Challenge Peer-to-Peer Fundraisers like major donors. Fundraising for your organization is a higher level of participation that warrants stewardship before, during and after they are a Giving Challenge Fundraiser for your organization. Consider the following: 

    • Communicate with your Fundraisers: Keep your fundraisers informed and feeling supported before, during and after the Giving Challenge. These communication templates will help get your team started as you outline your communication strategy with your P2P Fundraisers. 
    • Share the 2022 Giving Challenge Peer-to-Peer Fundraiser Toolkit: This toolkit provides great insight for potential Giving Challenge P2P Fundraisers to learn how to create their custom Giving Challenge fundraiser page, along with communication templates, fundraising strategies, and support articles and videos.
    • Host a Zoom meeting or other type of kickoff call: Get all of your Giving Challenge Fundraisers on the same page with a kickoff event. Encourage Giving Challenge Fundraisers to build their page in the kick off gathering as they meet and share stories and tips with their fellow Fundraisers. 
    • Foster storytelling and capture stories: Most Giving Challenge Fundraisers will have a special story or memory that makes their heart sing for your organization and the work you do. Motivate your Giving Challenge Fundraisers to share their stories by asking them questions like: 
      • What do you wish everyone knew about this organization/cause?
      • What made you decide to make your first gift?
      • Why do you enjoy giving to or volunteering for our organization?
      • What is your favorite program or service our organization offers?

    Resources

    For your Giving Challenge Fundraising Champions (share these with your Fundraisers): 

    For your nonprofit organization: