Email Marketing for Nonprofits
Using email to start and grow relationships is easy for nonprofits. It is an inexpensive way to reach out to supporters on a regular basis with informative and inspiring messages. Doing this can help your organization build an engaged community that helps promote your mission, fundraising, and special events.
Sample Emails
Subject: Help Us Make History | 2026 Giving Challenge
[Salutation],
Have you dreamed of making history? Of course, we all have. And now we have a chance to be a part of Sarasota, Manatee, Charlotte, and DeSoto counties's region-wide 24 hours of online giving—an opportunity to unite our community around causes in which we truly believe and help nonprofits connect to the larger community.
We need your help! Please join our campaign and help us reach our goal of $xxxx and xxx donors! We need you to tell your friends and family members about the important work we do and ask them to join us in helping to make a difference.
Get ready to give! On April 15-16, 2026, visit GivingChallenge.org and make a donation to us and/or to any of the great participating nonprofits in Sarasota, Manatee, Charlotte, and DeSoto counties. All giving will end at 12:00 PM on April 16, so make sure to get your gift in on time!
Keep in mind, The Patterson Foundation will generously contribute a 1:1 match for donations, up to $100 per donor, per nonprofit, made online during the Giving Challenge!
Questions? If you have any questions or would like more information, let us know. [Add your contact information]. Thank you in advance for your generosity to our organization!
Subject: Ready to Lend a Helping Hand? | 2026 Giving Challenge
[Salutation],
We’re counting down the days to April 15-16 and the 2026 Giving Challenge. We need your help to make our campaign a success, and we’ve included a few easy ways that you can support us.
Share and share alike. Online days of giving are successful because of our own networks. Help us grow our network by sending this email to your network and ask your friends to do the same.
Be socially (media) active. Use your social media networks: Post on Facebook and X about the Giving Challenge and share your love for your particular passion, whether it’s education, health care, animals, or the arts. Ask others to do the same.
Become a fundraising champion. Everyone loves a champion, including us! We really need fundraising champions to help drive people to our Giving Challenge profile on April 15-16. Contact us for more information on how to become a fundraising champion!
Thank you in advance for your support!
Subject: Today’s the Day | Put Your Giving Shoes On
[Salutation],
The 2026 Giving Challenge is TODAY, and we are asking you to join us in our efforts to make this the most awesome 24-hours of giving Sarasota, Manatee, Charlotte, and DeSoto counties have ever seen!
We are writing to ask you to take five minutes to give to [name of organization - make hyperlink to your 2026 Giving Challenge page]. After that, you can give to other nonprofits that do work that you support or just kick back and watch how high the giving can go at GivingChallenge.org! Reminder, The Patterson Foundation will generously contribute a 1:1 match for donations, up to $100 per donor, per nonprofit, made online during the Giving Challenge!
Your donation of any amount will help [give specific examples, or insert a sliding scale of what $25, $50, $100, etc. can do].
Here’s how you can make a HUGE difference today:
- Make a donation at (link to your Giving Challenge page)
- Spread the word. Text a friend. Forward this email. Post on Facebook, X, and Instagram using the hashtag #GivingChallenge2026. Oh, and you can also just tell someone in person—that works, too.
Remember, The Patterson Foundation will generously contribute a 1:1 match for donations, up to $100 per donor, per nonprofit, made online during the Giving Challenge!
Subject: You’ve helped us get closer to our goal for the Giving Challenge Giving Challenge!
[Salutation],
Thanks to your generous donation, we are [$ amount] closer to reaching our goal of [$ amount] raised for the 2026 Giving Challenge! To help us cross the finish line, please share the attached "I Gave" graphic across your social media accounts, directing your peers to our campaign page [Link to Campaign].
Remember, The Patterson Foundation will generously contribute a 1:1 match for donations, up to $100 per donor, per nonprofit, made online during the Giving Challenge!
We appreciate your support and look forward to providing updates on all the great things we’ll be able to accomplish thanks to your generosity.
Subject: We can’t thank you enough for your generosity!
[Salutation],
We are still in awe of the generosity shown to [Organization Name] during the 2026 Giving Challenge. On April 15-16 our organization took part in our region-wide 24-hour online giving event to connect with our community of supporters.
Because of donors like you, we were able to raise [Dollars Raised] to further our mission of [Organization’s Mission]. Each gift made today will play a critical role in allowing us to serve our community and create a larger impact.
We look forward to the future of [Organization Name] with great anticipation as we use funds raised during the 2026 Giving Challenge to [Include a quick message including any upcoming projects or how your organization plans to use funds that were raised during the Giving Day.].
Your relationship with [Organization Name] is important to us and we want to share news and updates with you.
Stay connected by [subscribing to our newsletter], and following us on our social media channels.
Facebook -
X -
Instagram -
Linkedin -
We look forward to engaging with you throughout the year and offering ways for you to stay involved with our cause.
“[Include a quote from a leader at your organization about your experience taking part in the Giving Challenge]"
With Gratitude,
[Name]
P.S. Your donation receipt was automatically sent to your email from notifications@givegab.com. If you need a copy of your receipt please reach out to [Insert your organization’s support email] for assistance.