Nonprofit Organization
Email Marketing

(Email Templates and Communication Timelines)

Using email to start and grow relationships is easy for nonprofit organizations. It is an inexpensive way to reach out to supporters on a regular basis with informative and inspiring messages. Doing this can help your organization build an engaged community that helps to promote your mission, fundraising, and special events.

Sample Emails

Subject: Help Us Make History | The 2022 Giving Challenge


Have you dreamed of making history? Of course, we all have. And now we have a chance to be a part of this 24-hour online day of giving supporting Sarasota, Manatee, Charlotte, and DeSoto counties. This is an opportunity to unite our community around causes in which we are truly passionate for and help nonprofit organizations connect to the larger community.

We need your help! Please join our campaign and help us reach our goal of $xxxx and xxx donors! We need you to tell your friends and family members about the important work we do and ask them to join us in helping to make a difference.

Get ready to give! Noon to noon April 26 - 27, visit and make an online donation to us and/or to any of the great participating nonprofit organizations in our community. All giving will end at 11:59AM on April 27 on April 27, so make sure to get your gift in on time!

Questions? If you have any questions or would like more information, let us know. [Add your contact information]. Thank you in advance for your generosity to our organization!

Subject: Ready to Lend a Helping Hand? | The 2022 Giving Challenge


We’re counting down the days to April 26 - 27 and the 2022 Giving Challenge. We need your help to make our campaign a success, and we’ve included a few easy ways that you can support us.

Share and share alike. Online days of giving such as the Giving Challenge are successful because of our own networks. Help us grow our network by sending this email to your network and ask your friends to do the same.

Be socially (media) active. Use your social media networks: post on Facebook, tweet about the Giving Challenge, and share your love for your particular passion, whether it’s education, health care, animals, or the arts. Ask others to do the same.

Become a Peer-to-Peer (Champion) fundraiser. Everyone loves a champion, including us! We really need Peer-to-Peer fundraising champions to help drive people to our Giving Challenge profile on April 26 - 27. Contact us for more information on how to become a fundraising champion or click here to learn more!

Thank you in advance for your support!

Subject: Today’s the Day | Put Your Giving Shoes On


The 2022 Giving Challenge is TODAY, and we are asking you to join us in our efforts to make this the most awesome day of giving our community has ever seen!

We are writing to ask you to take five minutes to give to [name of organization - make hyperlink to your Giving Challenge page]. After that, you can give to other nonprofits that do work that you support or just kick back and watch how high the giving can go at!

Your donation of any amount will help [give specific examples, or insert a sliding scale of what $25, $50, $100 etc can do].

Here’s how you can make a HUGE difference today:

  • Make a donation (link to your Giving Challenge page!)
  • Spread the word. Text a friend. Forward this email. Post on Facebook, Twitter and Instagram using the hashtag #GivingChallenge2022. Oh, and you can also just tell someone in person – that works, too.

Subject: You’ve helped us get closer to our goal for the 2022 Giving Challenge!


Thanks to your generous donation, we are [$ amount] closer to reaching our goal of [$ amount] raised for the 2022 Giving Challenge! To help us cross the finish line, please share the attached ‘I Gave’ graphic across your social media accounts directing your peers to our campaign page [Link to Campaign].

We appreciate your support, and look forward to providing updates on all the great things we’ll be able to accomplish thanks to your generosity.

Subject: We can’t thank you enough for your generosity!


We are still in awe of the generosity shown to [Organization Name] during the 2022 {[dog-title}. On {Dog Date} our organization took part in our local online giving event to connect with our community of supporters.

Because of donors like you, we were able to raise [Dollars Raised] to further our mission of [Organization’s Mission]. Each gift made today will play a critical role in allowing us to serve our community and create a larger impact.

We look forward to the future of [Organization Name] with great anticipation as we use funds raised during the 2022 Giving Challenge to [Include a quick message including any upcoming projects or how your organization plans to use funds that were raised during the Giving Challenge.]

Your relationship with [Organization Name] is important to us and we want to share news and updates with you.

Stay connected by [subscribing to our newsletter], and following us on our social media channels.

Facebook -

Twitter -

Instagram -

Linkedin -

We look forward to engaging with you throughout the year and offering ways for you to stay involved with our cause.

“[Include a quote from a leader at your organization about your experience taking part in the 2022 Giving Challenge"

With Gratitude,


P.S. Your gift receipt was automatically sent to your email from If you need a copy of your receipt please reach out to [Insert your organization’s support email] for assistance.

Communications Timeline

Download a Comprehensive Communication Guide to Prepare for the 2022 Giving Challenge!

Major Milestones

Month 1

The Giving Challenge Team will:

  • Host the 2022 Giving Challenge kick-off webinar training for nonprofit organizations
  • Encourage nonprofit organizations to sign up to participate in the 2022 Giving Challenge
  • Offer technical support (through the blue chat bubble) as you build your organization's 2022 Giving Challenge profile

You should:

  • Check your organization's profile in The Giving Partner to ensure it is update and reflecting an Approved/Current status
  • Sign up for the 2022 Giving Challenge and customize your profile
  • Assemble your Giving Challenge team and involve them in planning how your 2022 Giving Challenge campaign will complement your annual fundraising strategy
  • Attend the kick off webinar and watch previously recorded trainings to learn about the 2022 Giving Challenge, how to promote your 2022 Giving Challenge campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

Month 2

The Giving Challenge Team will:

  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about the 2022 Giving Challenge
  • Continue offering information and training videos to nonprofits participating in the 2022 Giving Challenge, and those interested in the opportunity, on giving day best practices.
  • Develop content for nonprofits participating in the 2022 Giving Challenge to use, and for use on #GivingChallenge2022 social media pages, Facebook and Twitter.

You should:

  • Craft your campaign story. How are you celebrating the 2022 Giving Challenge? How will you use the funds raised during the 2022 Giving Challenge? Why should donors give to you during the 2022 Giving Challenge? Watch our Storytelling Training Video to learn more!
  • Recruit  Peer-to-Peer (champion) Fundraisers for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in the 2022 Giving Challenge and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in the 2022 Giving Challenge on April 26 - 27. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!

Month 3

The Giving Challenge Team will:

  • Host a Final Steps for Success webinar training for participating nonprofit organizations to go over last minute tips, tricks and best practices to engage your supporters and be successful in the 2022 Giving Challenge
  • Continue promote the Giving Challenge to nonprofits across the region

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the Giving Challenge “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
  • Host a Peer-to-Peer (Champion) Fundraiser kick-off party to teach your P2P Fundraisers best practices on fundraising!

Month 4

The Giving Challenge Team will:

  • Heavily promote the Giving Challenge to all media outlets across the region

You should:

  • Post on social media regularly about the Giving Challenge, using the hashtag #GivingChallenge2022 and #BeTheOne
  • Email your supporters with additional details about the Giving Challenge. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.

Day of

The Giving Challenge Team will:

  • Heavily promote the Giving Challenge to all media outlets across the region
  • Provide 24-hour support to all nonprofit organizations and their supporters
  • Celebrate!

You should:

  • Post on social media regularly about the Giving Challenge, using the hashtag #GivingChallenge2022 and #BeTheOne
  • Email your supporters with updates and how they can help your 2022 Giving Challenge campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!


The Giving Challenge Team will:

  • Share statistics from the Giving Challenge, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

You should:

  • Share the results from your 2022 Giving Challenge participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions, volunteers and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after the Giving Challenge by posting volunteer opportunities, fundraising, and hosting events!